Business smart. people driven.
The AVA® Behavioral Assessment
With AVA®, the behavioral insight tool built for business execution, I help founders and leaders align their team with strategy and create the conditions for their people to thrive.
Grounded in empirical research and 75+ years of business results.
High-stakes decisions need more than gut feeling
In startups and scale-ups, speed is everything. Especially when hiring, (re)structuring teams, and executing on strategy.
But if your team isn’t strategically aligned with your goals, you start to feel the slowdown fast.
That’s where AVA® comes in and where I come in.
I use AVA® to help uncover what’s really driving performance inside your business:
How your team’s strengths align with your strategic goals;
Where collaboration or structure may be slowing execution;
How to create the right conditions for people to thrive and deliver.
Because it’s not just about how people work together, it’s about whether the way they work moves the team and business forward.
Built to bring out the best in your people and drive execution
AVA® gives you clear, reliable insight into how people behave at work, in their role, in teams, and what drives and energizes them.
It shows you what they’re naturally good at, where they’ll thrive, and how to set them up for success.
It’s reliable, fast, practical, and designed for business use.
Online, takes just 15 – 20 minutes
No ‘right’ or ‘wrong’ answers
Bias-aware and research-backed
Works across roles, industries, and cultures
You get my help with expert interpretation, backed by 19+ years of on the job experience, clear answers, and direct steps tailored to your business goals.
What clients are saying
I recently worked with Pamela on a personality test using an AVA® assessment, and I am very satisfied with her guidance. She took the time to go through the results with me in detail, which not only gave me new insights into myself, but also helped me better understand which positions would suit me well.
Pamela actively contributed ideas about possible next steps in my career and came up with options that I had not immediately considered myself, but which, after our discussion, made perfect sense. This gave me more clarity in a period of uncertainty. She also helped me with a concrete job application, which I really appreciated. In short, I benefited greatly from Pamela's help and I found her guidance to be very pleasant and valuable!
— Eline J. Mertens, PhD
Dept. of Integrative Neurophysiology
Center for Neurogenomics and Cognitive Research (CNCR)
VU Amsterdam, The Netherlands
Examples AVA® reports
The AVA® Assessments and reports are available in multiple languages including Dutch.
With Predictively I represent AVA® in Europe and the UK, using its methodology for 19+ years.
Built to drive strategic alignment and business growth
With 19+ years of hands-on experience, I use AVA® to turn behavioral data into performance breakthroughs, helping you align your teams with your goals, scale execution, and grow with predictable clarity.
What you’ll get:
Smarter hiring decisions
Avoid mismatches and make role-fit decisions before you hire.Stronger team alignment
Set your teams up to deliver on your strategy.Leadership clarity
Understand what drives people so you can lead with confidence, impact and care.Scalable growth – without the chaos
Build the structure and clarity that support fast, sustainable growth.
Business-smart, people-driven
From elite sports teams to high-stakes environments like healthcare and the military, AVA® is trusted in industries where execution matters. For startups and scale-ups, it provides the insights you need to build great teams that drive results fast – without the endless trial and error.
Helping leaders and teams win with AVA®
Core Applications
Job Assessment & Selection
Behavioral Assessment
Team Assessment
Leadership Assessment
Sales Assessment
Succession Planning
Employee Engagement & Retention
Performance Coaching
Practical Solutions
Employee Onboarding
Team Building & Development
Talent Management
Performance Enhancement
High Performer Identification
Conflict Resolution
Career Coaching
Business Transformations
Strategic Alignment
Commercial Transformation
Digital Transformation
Organizational Restructuring
M&A Integration
Turn-around Management
Frequently asked questions
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Yes. All my solutions are fully tailored to your business needs and goals. Your context is king. I'll listen to your story and ask targeted questions to understand your unique situation quickly, helping you get solutions that will take you where you want to go – fast.
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With 19+ years of experience in people analytics, behavioral science, and strategic alignment across startups, scale-ups, Dutch SMEs, and global corporate organizations, I’ve seen firsthand how the right insights spark people’s potential and unlock business growth.
No generic advice. No time-wasting theories. Just actionable, science-backed insights to help you do more of what you do best, while growing or scaling your business sustainably and fast.
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The online 90-minute Leadership Clarity Session is a no-pressure, high-impact consultation to gain powerful insights and tackle challenges you face as a leader using a data-driven approach. You’ll leave with clear, actionable next steps, no strings attached.
Learn more → 90-min Leadership Clarity Session -
In addition to these solutions, I provide training for existing clients and support for key business initiatives, including:
Talent OptimizationHiring & selection
Business Growth & Integration
M&A decisions
Commercial transformation
Organizational Change Management
Digital transformation
Turnaround management
Organizational restructuring
These services should be requested well in advance to ensure availability and optimal results.
→ Schedule a discovery call
Start today
STEP ONE
Book Your Free Discovery Call
Discuss your growth challenges and determine if this is the right next step.
STEP TWO
Join a 90-Minute Online Session
Gain (leadership) clarity on what’s holding you back and discover fast solutions.
STEP THREE
Receive Your Tailored Action Plan
Leave with clear next steps to overcome obstacles and grow or scale quickly.